CARPISA
Project Type
CGI | VFX video production
Date
September 2024
Produced for
Carpisa
The Challenge
The goal was to take an ordinary cityscape and transform it into a vibrant vacation scene, all while showcasing Carpisa’s colorful suitcases. We faced the challenge of merging real-life footage with detailed CGI, turning an iconic landmark—Republic Square—into a sunny, beach-inspired vacation destination that captured the essence of Carpisa's playful and travel-ready spirit.
Storyboarding
In the pre-production phase, we carefully planned the transformation of the city streets. The storyboarding process involved visualizing how the ordinary elements of Republic Square would morph into a sunny paradise.
The project began with hand-drawn sketches, visualizing each suitcase's journey through this imaginative world. We mapped out every frame to ensure a smooth blend of Yerevan’s iconic Republic Square and the vacation-inspired elements. These sketches served as the foundation for a cohesive CGI story, guiding the transition from pencil to pixels.
Process
The journey began with sketches and conceptual ideas, where we played with the colors and textures that would bring Carpisa’s brand to life. Once the direction was clear, we began filming the live-action footage, keeping in mind the exact angles and positions for the CGI suitcases. We built the Carpisa suitcases in 3D, aligning every detail with the brand’s identity. The real magic happened when we added the VFX: transforming gray city streets into a stunning vacation scene, complete with animated suitcases in motion, setting the tone for an adventurous getaway. From creating the blank gray models to texturing and animating, every step was a labor of precision and creativity.
Post-Production & Polishing
In post-production, the raw footage and CGI elements came together seamlessly. Each frame of the city transformation was meticulously crafted to ensure smooth integration between real footage and CGI elements. The sound design helped build the atmosphere, from the hustle and bustle of the city to the serene vibe of the beach. Finally, color grading and the finishing touches brought the entire piece together, creating a vibrant, dream-like experience that felt fresh, playful, and in tune with Carpisa’s identity.
Final Result
The final video transformed Republic Square into the ultimate vacation destination, bringing Carpisa’s colorful suitcases into a world full of sun and fun. Viewers are immersed in a seamless blend of the real and digital worlds, with Carpisa’s vibrant product taking center stage in a stunning visual adventure. The project was a perfect showcase of creativity, bringing Carpisa’s bold spirit to life while demonstrating Lumetri’s expertise in CGI and VFX.
