COFIX & MINISO
Project Type
2D Animation | Video Production
Date
October 2024
Produced for
Cofix & Miniso
The Challenge
Two global brands, Cofix and Miniso, joined forces to announce an art contest and needed an engaging, creative video to capture attention. The video had to blend live-action storytelling with vibrant 2D animation, featuring Miniso’s iconic characters interacting seamlessly with the real world. The challenge lay in striking a balance between humor, brand essence, and natural interaction, while ensuring the characters felt like part of the coffee shop’s cozy, real-world environment.
Storyboarding
The project kicked off with a detailed storyboard to outline the journey from a regular coffee shop visit to a whimsical animated interaction. Each scene was planned to balance real-world footage with character animations, focusing on smooth transitions and harmonious composition. From the customer entering Cofix to sharing animated moments with the Miniso characters, every sequence was carefully visualized to achieve a seamless integration of live-action and animation.
Characters
The heart of the project was bringing Miniso's beloved characters to life in a way that was both playful and authentic. Each character was meticulously designed to convey a light, friendly personality that complemented the video’s cheerful tone. Their movements, gestures, and interactions were tailored to feel natural. We paid special attention to their facial expressions and body language to ensure they blended organically with influencer Roobon’s real-world charm.
Process
The process began with live-action filming, capturing influencer Roobon in a natural, relaxed setting at Cofix. These scenes served as the foundation for the animations. The 2D animation was crafted scene by scene, with each frame meticulously hand-drawn to ensure smooth and organic motion. By using frame-by-frame techniques, we brought the Miniso characters to life, giving their movements a dynamic yet natural flow. Their gestures and movements were synchronized with Roobon’s reactions to create a believable and engaging narrative. Attention to detail, such as animating the steam from coffee cups and subtle interactions with props, brought a sense of realism and warmth to the scenes. This labor-intensive approach allowed us to infuse each scene with detail and personality, seamlessly blending animation with live footage.
Post-Production & Polishing
In post-production, the live footage and animations were blended seamlessly. Special care was taken to match the lighting, perspective, and color tones of the animated characters with the coffee shop environment. Sound design added to the immersive experience, with cheerful chatter, background ambiance, and the gentle clink of coffee cups. Final color grading and editing polished the video, creating a lighthearted, visually appealing piece that resonated with both brands' playful identities.
Final Result
The final video beautifully captured the essence of collaboration between Cofix and Miniso. It featured a harmonious mix of live-action and 2D animation, showcasing Miniso’s characters interacting naturally with Roobon in a Cofix coffee shop. The video was produced in two formats—horizontal for social media and vertical for digital screens—ensuring flexibility to meet the client’s diverse needs. The result was a visually engaging piece that effectively announced the art contest, leaving viewers with a smile and a lasting impression of both brands’ friendly, creative spirit.
