JAC Motors Armenia
Project Type
CGI | VFX video production
Date
September 2024
Produced for
JAC Motors Armenia
Partnered with
The Business Rover
The Challenge
Creating an animated character that could interact seamlessly within real-world environments required precision and creativity. We needed to combine traditional filming with advanced CGI, ensuring every detail looked natural yet striking.
Storyboarding
In pre-production, we mapped each scene with meticulous detail. This phase involved detailed storyboarding, setting up visual references, and planning for seamless integration of CGI elements with live-action shots. Every storyboard was designed to ensure smooth transitions between the real footage and CGI enhancements.
Process
From initial sketches to storyboarding, we carefully designed the JAC Co-Pilot, refining each detail to ensure it aligned with JAC’s brand identity. After filming live scenes, our team brought the Co-Pilot to life using advanced CGI techniques, followed by detailed post-production work to deliver a polished final product.
Post-Production & Polishing
In post-production, we brought the entire project together. The JAC Co-Pilot was refined frame by frame, using state-of-the-art CGI and VFX techniques. Color grading, sound design, and final editing brought each sequence to life, creating a visually engaging story that highlights both JAC Motors’ capabilities and Lumetri’s production expertise.
Final Result
The final video showcases a blend of real and digital worlds, where the JAC Co-Pilot takes viewers on a ride through innovation. JAC Motors’ brand essence is fully captured, and viewers are introduced to a driving assistant built for the future.
